Notice the lamp is VHO not HO (95 watts)
Not that many people have a 4' long scrubber but if you get 7200 lumen out of one $13 bulb
you might want to design a horizontal scrubber around a bulb that powerful and cheap to replace.
http://www.horticulturesource.com/pdfdo ... -p7690.pdf
You would need to use something like a icecap electronic ballast to run one and some quality endcaps (designed to run VHO bulbs)
But given the very good tech of the ballast you might also find you want need to replace the bulb as often.
My icecap 660 would keep my planted tank bulbs good for at least a year. It all mattered what I was trying to grow.
7200 lm/ 95 watts = 76 lumen per watt Efficient too. But not quite as good as the HO version 5000 lm / 54 watts = 93 lm per watt
Hope this helps.