People do know. They just choose to ignore it and leave the blinders on.
Things will change. There's just no ignoring the facts. It will just take time.
There is a concept that is used with regards to changing the opinion of a group with a particular belief. I believe it is something like when 10-12% of those people change their belief and are 100% confident in their new paradigm, then the rest of the group inevitably will change their belief as well. This is a concept I read/heard about w/r to resistance movements against governments, I think it was recently and about Libya or Egypt. The tipping point in the public belief was reached, and change from that point was inevitable. The same concept applies to almost every aspect of life, and hinges upon a 100% dedication to a belief. Skimmers developed their following and there became such a group of believers, which is why it is considered by the 'majority' to be one of the necessary pieces of equipment.